In the age of software-defined automobiles, a shift towards personalized digital experiences for a wide array of users and an open digital ecosystem has become a prominent trend. Leveraging its extensive expertise in mass production across various domains, Koteitsp has developed a software architecture (technology shelf) grounded in SOA principles. This architecture employs a software production automation platform and a data-driven AI intelligent platform to facilitate the realization of digital intelligent manufacturing. Koteitsp has also pioneered the creation of a fresh ecological chain and value chain, establishing a new collaborative talent system to meet the growing demand for software expertise. The company has delved into digital twin technology, adopting a digital-driven development process model. Additionally, Koteitsp collaborates with universities to construct an open, future-oriented developer ecosystem, aiming to craft a first-class digital software in fostering a new era of software innovations.